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Fernet & Corretto · A premium cocktail system

Two Bottles.
One Tango.

A sculptural cocktail system pairing Fernet with a coffee liqueur made to partner it. Made for each other. Sold as one.

El trago que se toma de a dos.

Watch the film
The ritual
Scroll
The dance,
in motion
TANGO film
Two great liquids.
Two stuck categories.
Fernet

High passion.
Low conversion.

Cult credibility, bartender love and a devoted Argentine ritual — but it intimidates mainstream drinkers.

Coffee liqueur

High conversion.
Low distinction.

Rides the espresso-martini boom into millions of homes — but it's crowded, undifferentiated and rarely premium.

One has the edge. One has the audience. Neither has both.

The whitespace
Approachability → Fernet Coffee liqueur TANGOdistinct + approachable
Distinctiveness →
TANGO: the pairing
that fixes both.

350ml Fernet + 500ml Corretto — a coffee liqueur custom-tuned to its partner. Sold as one object. Poured as one ritual.

  • Fernet brings intensity, bitterness, cult appeal.
  • Corretto brings roast, sweetness, body, familiarity.
  • Together: a dark, after-dinner serve poured in seconds.

Not two bottles in a box. A proprietary format — with the theatre built in.

The TANGO cocktail kit box
It exists as a retail object
Three drinks.
One ratio language.
Zero homework.

Ratios live on the back label. No recipe book, no shaker, no back bar — just two bottles, ice, and a preference.

Classic serve
Classic 2:1 Fernet-led · bitter, herbal, digestif
Balanced serve
Balanced 1:1 Equal tension · the signature serve
Rounded serve
Rounded 1:2 Coffee-led · soft, roasted, approachable
Pour
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← BitterSweeter →

Drag to move between Fernet and Corretto — the glass fills to match.

From nightcap
to party trick.
Midnight Corretto

1:1 over a large cube. The purest expression: dark, bitter, roasted, memorable.

1:1
Classic TANGO

2:1. The digestif for people who've earned it.

2:1
Dolce TANGO

1:2. The gateway serve. Rounder, sweeter, instantly likeable.

1:2
TANGO & Cola

The premium evolution of Argentina's favourite highball.

Tall
Black Espresso Martini

The espresso martini, grown up: vodka, espresso, Corretto, Fernet modifier.

Shaken
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Built for the cocktail-curious,
not the cocktail-committed.

The design-aware home drinker who wants cocktail theatre without a back bar.

Espresso-martini drinkers

Ready for a darker, more adult chapter.

Home dabblers

Intimidated by full mixology setups.

Premium gifters

Bored of "a nice bottle of something."

Value-seekers

Multiple distinct drinks from one purchase.

The value isn't the liquid.It's the system.
Two interlocking TANGO bottles

One purchase buys an occasion, not an ingredient.

01

A guided ritual, not a research project.

02

A ratio language simple enough for a back label.

03

Three plus cocktails from two bottles.

04

Permission to try Fernet — the coffee de-risks the bitter.

05

A new job for coffee liqueur, beyond the espresso martini.

06

A giftable object with genuine shelf theatre.

Separately, they're ingredients. Together, they're an occasion.

Impossible to walk past

The interlocking silhouette is the brand's most valuable asset — legible at shelf distance, unmistakable online, and unphotographable without telling the whole story.

Accessible premium.
Channel-ready.

More special than a mainstream liqueur; clearly better value than two premium bottles.

Discovery SKU

2 × 200 ml

Trial, gifting and trade seeding. The low-risk entry.

Core SKU

350 ml + 500 ml

Fernet + Corretto. The gift-anchor and hero object.

1

Limited-edition retail test

2

DTC gifting pack

3

Premium liquor retail

4

Seasonal / holiday gift set

5

Travel retail & flagship

Not a recipe. A Moat.

Anyone can put Fernet next to coffee liqueur. No one can copy the system.

The name

TANGO: two partners, one dance, Argentine soul.

The bottle geometry

Interlocking forms as signature, protectable IP.

The ratio language

Classic / Balanced / Rounded as brand property.

The liquid

A Corretto formulated for Fernet, not off the shelf.

The world

Red/black visual language across pack, POS and content.

The format

Two bottles sold, gifted and poured as one object. The pairing is the entry point; the format is the fortress.

The flavour pairing is the entry point. The format is the fortress.

Concept, brand, and pack —
from someone who ships all three.

Tim Gibson

Concept Originator

Drinks-packaging professional, creative director, home brewer and home mixologist. A career across spirits, wine and craft-beer branding and packaging — plus professional video production and marketing.

Concept & architecture Naming & positioning Packaging & direction Serve-system dev Launch storytelling

Two bottles are
waiting for a partner.

TANGO is ready for a spirits partner with the liquid capability and the appetite for a format-led launch. The concept, the brand world and the serve system are built. The next step is a conversation.

tngibson@gmail.com
+64 204 650 954
El trago que se toma de a dos.